Don’t mess with Texas

I recently spoke about bout marketing at the Women’s Flat Track Derby Association (WFTDA) annual conference. One of the things I brought up about what I think roller derby is sorely under utilizing is the fan experience. What I mean by that is that in every other sport, you see advertising that focuses on what … Read More

March Madness Through May

I was thinking I was going to write these great posts about my nutso month of March, but suddenly it’s May and I’m wondering where April went. The thing is, March flew by in a whirlwind for several reasons. I went to SXSWi for work, for one. I could wax on and on about what … Read More

Fireworks and bobble heads

Let me tell you about a little craziness from this week: I spoke to members of the American Advertising Federation of Kansas City yesterday about roller derby. I can hear my dad’s voice in my head, most likely saying something about me yapping my jaws and lots of hot air leaking out of my mouth. … Read More

Slowing down

Oh my — turns out it’s been awhile since I’ve written. I do have good reasons — mostly because the past two months have been a complete whirlwind with a ton of travel, way too many projects, and lots and lots of roller derby. First of all, I went to New York. It was my … Read More