Daddy

I tried to calm the sobbing in the backseat of my car with the gentle assurance, “Don’t worry, sweetie, he’s coming back.” “But I want to see him now,” she said. I told her I understood. For a not-quite three-year-old, it can, at times, be traumatic when you’re not sure how long your daddy will … Read More

Don’t mess with Texas

I recently spoke about bout marketing at the Women’s Flat Track Derby Association (WFTDA) annual conference. One of the things I brought up about what I think roller derby is sorely under utilizing is the fan experience. What I mean by that is that in every other sport, you see advertising that focuses on what … Read More