Setting myself up for failure

Setting myself up for failure I knew — just knew — as I started out making brioche on Monday that I failed. It was my first attempt at making it, ever in my life, and I really wasn’t sure how things would turn out. My thought process went something like this: Add milk warmed to … Read More

A bottle of Irony

Well, folks, it’s been awhile. I promise I haven’t been neglecting you all. It’s just that… Well… Okay, maybe I’ve been neglecting you. Here’s the deal: I had a dear friend surprise me with a bottle of pinot noir—appropriately named Irony—for my birthday last weekend. We popped the cork and I enjoyed a glass to … Read More

Don’t mess with Texas

I recently spoke about bout marketing at the Women’s Flat Track Derby Association (WFTDA) annual conference. One of the things I brought up about what I think roller derby is sorely under utilizing is the fan experience. What I mean by that is that in every other sport, you see advertising that focuses on what … Read More