A bottle of Irony

Well, folks, it’s been awhile. I promise I haven’t been neglecting you all. It’s just that… Well… Okay, maybe I’ve been neglecting you. Here’s the deal: I had a dear friend surprise me with a bottle of pinot noir—appropriately named Irony—for my birthday last weekend. We popped the cork and I enjoyed a glass to … Read More

Don’t mess with Texas

I recently spoke about bout marketing at the Women’s Flat Track Derby Association (WFTDA) annual conference. One of the things I brought up about what I think roller derby is sorely under utilizing is the fan experience. What I mean by that is that in every other sport, you see advertising that focuses on what … Read More