Don’t mess with Texas

I recently spoke about bout marketing at the Women’s Flat Track Derby Association (WFTDA) annual conference. One of the things I brought up about what I think roller derby is sorely under utilizing is the fan experience. What I mean by that is that in every other sport, you see advertising that focuses on what … Read More

March Madness Through May

I was thinking I was going to write these great posts about my nutso month of March, but suddenly it’s May and I’m wondering where April went. The thing is, March flew by in a whirlwind for several reasons. I went to SXSWi for work, for one. I could wax on and on about what … Read More