Don’t mess with Texas

I recently spoke about bout marketing at the Women’s Flat Track Derby Association (WFTDA) annual conference. One of the things I brought up about what I think roller derby is sorely under utilizing is the fan experience. What I mean by that is that in every other sport, you see advertising that focuses on what … Read More

Girls can play sports, too

I was snuggled comfortably in my seat, ready to watch The Amazing Spider-Man, when I saw the above spot about how, by age 14, girls drop out of sports at twice the rate as boys. And for what reasons? Well, the spot honed in on the fact that it’s society pushing girls to be skinny … Read More

Thunder Thighs and Cellulite: When is Enough, Enough?

For a couple of months now, I, along with literally thousands of others, have been following the story of my friend Jamie, who collapsed early in December and was found completely unresponsive by her husband. What we learned over time was that Jamie actually had a heart attack and by all accounts was considered dead. … Read More